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Are Click And Conversion Rates Based On Impressions?

  • All KPI metrics calculated in the SteelHouse reporting platform are based on Users and not impressions* or otherwise (i.e., Conversion Rate = conversions / users)
  • Each user that passes through the SteelHouse platform can experience a unique amount of impressions servers based on what segmented bucket they may fall into per an advertiser's campaign strategy
  • Since the inception of Behavioral Marketing, basing the count of conversions and clicks on the amount of impressions served is an antiquated practice
  • Using our Adaptive Ad Server to optimize the experience towards the User allows SteelHouse insight into how many users are being influenced by our ad serving methodologies
  • As an advertiser you gain visibility into the value that SteelHouse is adding to your overall business
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