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How is E2: Email Evolved Different From Facebook's Custom Audience?

  • Facebook’s Custom Audience is a basic tool to target users who have subscribed to your email list across Facebook’s marketing platform
  • Custom Audience Campaigns are designed to run for an extended period, simply targeting those users
  • E2:Email Evolved is designed to serve 1-2 NewsFeed ads per user, per campaign
  • Serving ads in a similar manor to email means less wasted impressions and more relevant compelling offers
  • SteelHouse’s proprietary technology also helps us bid on specific users, and re-message users with Righthand Column ads to drive higher ROI for our Advertisers 
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