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Real Time Offers Overview

  • Onsite Messaging (aka Real Time Onsite Offers or RTO) provides marketers with a channel to message consumers while they are shopping onsite
  • Onsite Messaging can be effective in:
    • Announcements (New Products, Sales)
    • Offer Messaging (Discounts, Coupon Codes)
    • Sales & Capturing Shopper Information (Form Fill, Email Capture)
    • Onsite Messaging leverages segmentation and site sectioning tools to refine campaigns
  • Segmentation allows for sophisticated targeting of high value shoppers
    • Cart Abandoners
    • Highly Engaged
    • Reluctant Shoppers
  • Site sectioning tools allows marketers to exclude and include specific site pages where the campaign will be messaged
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