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Mobile Retargeting Use Case

  • Mobile Retargeting can be complex as users typically browse on a mobile device yet purchase on a desktop device
  • Cross-Device Targeting with SteelHouse can help bridge that gap by extending the desktop campaign to the mobile device
  • We analyze internet access points (like wifi routers) using our look-alike engine to match devices with similar behavior
  • If a laptop and mobile phone using the same internet access point have similar behavior, both devices will see the campaign, and the conversion will be attributed to both
  • SteelHouse Mobile Web Retargeting is priced on a CPM basis (cost per thousand impressions)
  • SteelHouse recommends a CPM of $3.50 but any CPM can be used
  • CPM will reflect the quality of inventory
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