- The Retargeting Tab in the UI provides information on the campaigns you have built within your account
- The left side of the screen contains the names and metric data since inception of the campaign. It will also detail whether that campaign is low, medium, or high priority.
- The right hand side provides the associated audience segment, and click, impression, and conversion graphs over the past 14 day period
- To review a campaign setup, click on the campaign you wish to view, and click "edit" in the bottom right corner
- You will see the left side is populated by six "tabs", these tabs all provide different details on your campaign:
Tab 1: Campaign Name & Priority
The campaign name is what your campaign will headline as within the reporting tab. The priority level indicates how you want to serve ads to individuals. If a user qualifies for multiple segments, they will only see ads for the highest priority campaign they qualify for.
Tab 2: Creative
The creative tab hosts the ad groups and creative assets held within each campaign, as well as the tracking tags. By clicking on this tab, you will reveal the names of all ad groups that have been associated with this tab on the right hand side.
By clicking the pencil next to that ad group, the UI will display the creative sizes included within that group, the click URL in the top right corner, and any tracking tags associated with the ad group. (Found by clicking the green button of the bottom left corner.) By clicking the eyeball on the right of the creative size, you will reveal the ad itself.
Tab 3: Weighting & Escalation
Tab three demonstrates how your ad groups are weighted, or set to escalate. Weighting is how frequently each ad groups serves to users that qualify for that campaign. If the weighting is at 50/50, the ads will serve an equal amount.
You can split ad service by "uniques" or "impressions". By selecting "uniques" you are splitting your audience by users. A user in this situation will only see one of the ad-groups throughout the life of their cookie window (30 days) making this ideal for A/B testing. By selecting "impressions" your ad groups will serve to all users that qualify for this campaign in rotation.
Escalation allows you to change the ad group each user sees after a select amount of impressions, or days. This allows the advertiser to selectively serve a specific message to create additional urgency to users that are not reluctant to click on the ads.
Tab 4: Segmentation
Segmentation allows you to attach a specific audience previously created within the audience tab.
Tab 5: Scheduling
Scheduling allows you to start and stop your campaign according to your known needs. Your options are:
Schedule: Select a date and time to both begin and end your campaign. This is most effective when you would like to set up a short term campaign in advance of launch, and launch and automatically at a specified date.
Immediately: Immediately is used when you want the campaign to launch immediately, but you have a specific end date in mind.
Open Ended: Open ended is our recommended use. This option launches the campaign immediately, and will continue to run until it is manually paused.
Tab 6: Launch
Launch is ready when all 6 boxes (in upper right hand corner) are GREEN. Simply set to launch, and the campaign will be sent to the ad-networks to begin delivery at the time specified in the "scheduling" tab.