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Attribution Model Changes

Your Attribution Model can be adjusted at any time, in one of two ways:

  • Internally decide how you value View-Through-Conversions and notify your Account Manager at the alias, letting us know that you would like to adjust your account to reflect your customized attribution model.
  • Request to run a 'Control Group Test' against your campaigns, in order to define the lift that SteelHouse is providing to your business through highly segmented campaign compelling messaging
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