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Attribution Settings

An Attribution Model is made up of Conversion Window & View-Through %
  • "Conversion Window" is the amount of time that a customer has to convert after encountering a SteelHouse creative unit
  • "View-Through %" is defined by the influenced lift that a SteelHouse Creative has on your customers
    • If a user did not see a creative, determine whether they should still complete a conversion
  • Once these settings have been defined, begin looking at Attributed Data
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