An Attribution Model is made up of Conversion Window & View-Through %

• "Conversion Window" is the amount of time that a customer has to convert after encountering a SteelHouse creative unit
• "View-Through %" is defined by the influenced lift that a SteelHouse Creative has on your customers
• If a user did not see a creative, determine whether they should still complete a conversion
• Once these settings have been defined, begin looking at Attributed Data