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My daily reporting displays a revenue value, yet no conversion. Why is that?

Our reporting platform reports on all attributed conversions and revenue which is based on the attribution model that was established for your account at inception.

Therefore, if your account pulls in on a specific day 1 view conversion with a $50 Order Value and you have a 35% attribution model on View Conversions, your reporting suite will display a '0' for a conversion, yet a ($50 * .35) or $17.50 will still be displayed.  This is done to make sure that you are reporting on your true attributed values. The .35 conversion will be added into any attributed conversions summation and rounded off after summation, and the $17.50 will be added into the total attributed revenue and added into any attributed revenue summation and rounded off after summation.

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