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Why Is The 'Users' Count In The Summary Tile Quite A Bit Less Than The Count Of Users In The Daily Summation?

The number of users in the summary tile is the actual Unique Users count for a specific time range - meaning that a User could have visited the site many times during that time range; however that User is only counted once within this 'Users' count.  The daily view shows Unique Users by day, meaning that a User could visit your site every day for 7 days, and therefore will be counted 7 times.

PSA Lift Report:

DISPLAY ADVERTISING

2-4 weeks for each test

MUST have control groups running on ALL live campaigns

Judged at the account level, NOT at the account level

Comparison is done on the Conversion Rate and the Revenue per Visitor

Results calculated using a combination of influence click conversions and influence view conversions

Minimum of 50k uniques

15 click conversions in each bucket if possible

 

A/B Test Report 

 

DISPLAY ADVERTISING

2-4 weeks for each test

Results calculated using click/view conversions

Comparison is done on Click Rate and Conversion Rate

Minimum of 50k impressions 

Maximum of 6 weeks for a test

15 click conversions in each bucket if possible 

 

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