Fun and flirty, Yumi Kim can be found on Hollywood’s hottest starlets and stylish girls worldwide. Before partnering with SteelHouse, Yumi Kim relied on industry standard, static retargeting ads to drive traffic to their site.

THE CHALLENGE

Drive new site traffic, as well as increase brand awareness and engagement.

THE SOLUTION

SteelHouse used its marketing platform to produce new, rich media creative and launch a branding campaign with display ads. They performed a split test comparing the old static creative against the new A² ads.

KEY TAKEAWAYS

SteelHouse’s A² ads resulted in a 3,089% lift in click rate compared to the static ads.