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My daily reporting displays a revenue value, however no conversion; why is that?

  • Our reporting platform reports on all attributed conversions and revenue which is based on the attribution model that was established for your account at inception
  • Therefore, if your account pulls in on a specific day 1 view conversion with a $50 Order Value and you have a 35% attribution model on View Conversions, your reporting suite will display a '0' for a conversion, yet a ($50 * .35) or $17.50 will still be displayed. 
  • This is done to make sure that you are reporting on your true attributed values.
  • The .35 conversion will be added into any attributed conversions summation and rounded off after summation, and the $17.50 will be added into the total attributed revenue and added into any attributed revenue summation and rounded off after summation.
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