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Creative Strategies | Ad Messaging

Campaign: FREE SHIPPING

  • Target visitors who fill their shopping cart only to abandon during the checkout process on your shipping page
  • Offer Free Shipping to any visitor who added $150 or more to their cart and then abandoned

 Offer Messaging:

  • “Free Shipping & Easy Returns on All US Orders"
  • Links back to the visitor's shopping cart on your site

 Segment:

  • Any visitor with $150 or more in their cart who has abandoned on the shipping page
  • Optional: Incorporate an Onsite Offer to reinforce your Display Ad Messaging once visitors land back on your site
  • A TOP 500 Internet Retailer saw a 474% increase in conversion rates when they combined both on and off-site offers

 

Campaign: PREMIUM SHOPPER

  • Target Premium Shoppers who only want the best. They prefer premium brands and the latest trends and don’t mind paying more to get the best
  • Provide your new Fall arrivals to any visitor who has spent at least $250 in the past month

Offer Messaging:

  • “Come Back & Preview Our Fall Collection”
  • Links back to your new Fall arrivals product page

 Segment:

  • Any visitor who has spent at least $250 in the past month
  • Optional: Incorporate an Onsite Offer to reinforce your display ad messaging once visitors land back on your site

 

 

Campaign: SIGNUP

  • Attract new readers for your newsletter
  • IE: Target users who visit your Events Calendar and may be interested in learning more about your company

 Offer Messaging:

  • “Stay in Touch- Join our list to get the Events Calendar in your inbox once a month”
  • Links back to your newsletter’s landing page

 Segment:

  • Any visitor to your event calendar
  • Optional: Incorporate an Onsite Offer to reinforce your display ad messaging once visitors land back on your site

Campaign: DETERMINED SHOPPER

  • Target determined shoppers who prefer to research before they buy
  • They view the exact item they want, multiple times, and then look for a drop in price or a special offer
  • Determined shoppers want to feel absolutely certain they are making the right choice before buying
  • IE: Offer Free Return Shipping for the product the visit or is currently viewing

Offer Messaging:

  • “No pressure shopping- If you don’t absolutely love your item, return it for free- we’ll pay for shipping”

 Segment:

  • Visitors who have viewed an item more than 4 times in one month, who also spent time reading product reviews on your site
  • Items the user clicks on in the ad is automatically added to their cart and links to the checkout page
  • Optional: Incorporate an Onsite Offer to reinforce your display ad messaging once visitors land back on your site
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