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Can We Use 3rd Party Impression Tags?

Facebook does not all allow 3rd party impression tags to be used in conjunction with custom audiences. Custom audiences include any audiences based on pixel activity or email lists (e.g. retargeting or retention).

There is the possibility of using 3rd party impression tags on prospecting campaigns, but this is still something we are exploring with Facebook. Please reach out to your account manager to find out if you are eligible for this.

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